Physic Predictions For 2008

A growing number of people accessing the Internet on their mobile phone.

There are many more mobile phones than there are PCs today. Over 50 percent of the world's population now has a mobile phone, according to Banga - "This is about three billion mobile phones. There are an estimated 1.1 billion computers." Like most new phones with Internet access as standard, "we expect that by Q3 2009, more people have Internet access on their mobile phones than from PCs."

Mobile advertising surges ahead.

Mobile advertising is "a huge opportunity with the potential to generate more than $ 10 billion in annual revenues in 2010," Bango officials believe, adding the caveat that "there are a number of factors that inhibit , mainly the lack of Google Analytics so advertisers can verify the results of their campaigns. Once this is resolved, and there is an independent verification process then mainstream brands will dip more than a toe into mobile advertising. "

Passage of the Internet Mail to use data on mobile phones.

We are already seeing more web browsing, operators have introduced flat-rate charging in 2007 and moved from a portal model to a more open model based on research. The new model encourages the search using the search box prominently on the homepage of the portal. Bango believes "mobile search will be more PC-like Internet experience, but the quality of mobile search index needs to improve dramatically to achieve mass market adoption."

Mobile commerce of material goods will mature.

Buy Tickets Travel & consumables database via the mobile web has been popular in Japan and Korea, and soon will move to Europe and the U.S. This is possible in the Far East, Bango says, because payment rates to content providers operator approaching a credit card, so that people pay for physical products on their phone bills. "Currently, the payment rates in Europe and the U.S. are too weak, but as they begin to rise, so will the purchase of material goods."

The PC and the mobile becomes closely linked.

The two separate worlds of PCs and mobile phones will meet, Bango officials think. "People will be able to connect their PCs with the life of their mobile life much easier. Anyone on Myspace, Facebook ( News - Alert ) and Twitter, for example, will be able to share content and information with users of mobile phones. "